The world’s largest chain hotel operation, Best Western, is reportedly eyeing to expand their footprint across East Africa, where after the opening earlier in the week of a hotel in Mombasa, they now have three properties, one in Nairobi and one in Dar es Salaam.
The new Best Western Creekside Hotel in Mombasa, overlooking the Tudor Creek, offers 100 rooms and suites under the Best Western Plus brand, joined the Best Western Nairobi which opened earlier this year as reported here at the time, making Kenya presently the only country across the wider Eastern African region with two Best Western branded hotels.
The hotel group is now reportedly eyeing additional opportunities in Kampala / Uganda, another location in Dar es Salaam and reportedly one in Zanzibar. Best Western is joining a growing number of global brands now keenly pushing into the region after the discovery of significant oil and gas deposits and ongoing tourism potential in particular for meetings, conventions and exhibitions, a market segment until now largely underexploited.
Source: Wolfgang H Thome